Taking a look at how the internet has altered the way we are accessing media and current affairs.
The increase of internet content has entirely changed what is meant by the term mass media. Before, mass media adhered to a hierarchical structure, using a top-down media design. Normally, a small group of professionals, such as newspaper editors or broadcasters, who would produce content for big audiences who primarily just consumed it. However, nowadays, with the aid of the internet, the face of media has seen substantial modification, making the consumption and availability of media far more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can develop and share their own material, just as quickly as they can consume it. Social media has allowed anyone to contribute to public discussions, rather than just the major media companies therefore as a result, mass media is no longer managed by a couple of huge voices. Rather, it is spread out across countless user stories around the world.
In today day, online platforms have made it substantially simpler for everybody to produce and distribute material. Previously, producing material for a wide audience called for connectivity to a collection of essential resources and financing. Presently, with making use of mobile phones and common digital innovations, digital media content examples including short form videos, blog posts and podcasts can be quickly made with just a couple of standard gadgets, along with reaching a large audience, really quickly. This has opened the door for more diverse voices, especially those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking sites, suggesting that social media has developed a space for underrepresented neighborhoods to share their narratives.
In the online media landscape, what we see on the internet is mostly determined by algorithms which are shaped by our online habits. Each social media platform utilizes its own automated system to suggest new content and advise product that will interest the user. The types of media content examples that will be revealed to a user is created to keep individuals engaged. The algorithms are created to keep people stimulated by recommending and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be convenient, it can limit the areas of media that people are subjected to, producing more partition and prejudice among users around social problems. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media channels in more info sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user created content in the media landscape.